BRAND VALUES

"Pet On The Back! Animal lovers adore Pets Wonderland. The tradition of keeping the cuddly creatures in a fun and friendly enviroment not only keeps the animals happy, but their lovers, too."
Star Metro Cover Story

Pets Wonderland brand evokes emotions – because its customers are not just pet owners but pet lovers. As such, they will remain long-term customers.

Pets Wonderland’s commitment is to be the most caring, complete and value oriented one stop shop for all pets’ supplies and services. But more importantly, Pets Wonderland has successfully married commercial viability and genuine care and concern for animal wellbeing.

Pets Wonderland aims for its superstores to provide warehouse pricing while carrying a wide range of premium merchandise. It makes a commitment to offering the lowest prices in each of its product offerings, a commitment backed by a lowest price guarantee. Pets Wonderland also offers its own brands, which include collars, leashes, grooming products and cat litter. With strong brand recognition, Pets Wonderland branding is becoming important. Pets Wonderland works closely with the SPCA and other animal welfare organisations in their efforts to institute pet responsibility.