THE MARKET

"There is no way to really express what it feels like upon entering Pets Wonderland, other than that it is a jaw dropping experience. However, the thing that really grabs you is subtler and simpler – Pets Wonderland’s heartfelt tag-line, 'Where pets are family'. That message is carried to the letter everywhere you look. It is definitely a store dedicated to animal lovers and pet owners."
The Star, Cover Story Weekender April 7, 2001

Pets Wonderland is the largest speciality pet retailer in Malaysia, an organisation that nurtures the bond between pet owners and their pets. The emotional bond has spawned a retail segment consisting of pet food, supplies and services that is now estimated to be a RM155 million industry. Pets Wonderland commands the leading share of this market. Malaysia is a fast-growing market for pet trade, providing growth of 15% per year for the past four years. Pet ownership is growing as young adults enter their pet accumulation years, while the greying generation turns to pets for companionship as they enter the empty nest phase. An estimated 20% of Malaysian households have pets. The pet shop channel commands slightly over half the total value of sales on pet food and pet care products.

Pets Wonderland has significant buying power and the ability to influence the consumer market through the company’s buying decisions.